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Saturday, August 13, 2011

( Kathy Ireland ) Patcnews: Aug 13, 2011 The Patriot Conservative News Tea Party Network Reports Kathy Ireland sports illustrated swimsuit Gallery © All copyrights reserved By Patcnews




 




 

Kathy Ireland to host business TV program

Will feature brand executives from various industries


















LOS ANGELES — Home furnishings and décor designer Kathy Ireland will host a business TV program in the spring.
Kathy IrelandKathy Ireland
The announcement was made by Kathy Ireland Worldwide and MMP, which will produce “Worldwide Business with Kathy Ireland.” The series, which will appear on Fox Business Network, as paid programming,in the United States and on Bloomberg International globally, will be hosted by Ireland and will feature brand executives from multiple industries communicating their innovations and successes. “We are extremely excited and proud to forge this new relationship with Kathy Ireland Worldwide,” said Thomas W. Clynes, CEO and executive producer of MMP. “In today’s multi-channel media landscape, this global partnership allows brands to share their message on a global platform with a global business icon, Kathy Ireland.”
MMP says the programming will provide a way for established brands as well as emerging ones to connect with their customers.
“Our relationship with Tom and the executive team at MMP is extraordinary,” said Ireland, CEO and chief designer of Kathy Ireland Worldwide. “In the shifting landscape of customer connection and media trends, every company must be able to share their truth in an unfettered and inspiring way. Worldwide Business is the superior program for this dialogue. The materials produced are being repurposed and extended in social media to explain a brand message in compelling ways.”

http://sportsillustrated.cnn.com/vault/swimsuit/model/kathy_ireland/index.htm

 http://kathyireland.com

































 



   






From Supermodel To Supermogul

The strange but true story of how swimsuit icon Kathy Ireland turned America's most mundane products into a licensing empire and became the first lady of flyover country

 Image: Michael Grecco For Forbes

It’s staff meeting time for the biggest retail brand you’ve never heard of, which at Kathy Ireland Worldwide means marching up the hills outside Santa Barbara to the eponymous founder’s mission-style home for a corporate version of “I’m OK, You’re OK.” As the coastal air tempers the bright California sun, 15 staffers dressed in casual black sprawl on the plush sofas or sit cross-legged on the floor. An Academy Award rests nonchalantly on an end table, lending a surreal touch. “Don’t ask about the Oscar,” one of Ireland’s confidants says to me furtively. (It was from another fashion diva with a flair for retail, Elizabeth Taylor.)

The group’s breathing golden idol sits, chin in hand, in the middle of this group. At 48, Kathy Ireland is still as stunning as when she appeared in 13 consecutive Sports Illustrated swimsuit issues, including three covers (albeit now with bigger hair). “Thank you,” she says in her small voice as the group kicks off a brainstorming session about social media. “Thank you,” she repeats as ideas fly about ways to gain her company a bigger presence on Twitter and Facebook. “Thank you,” the group responds, the only two words invoked more over the next hour than “excuse me” and “please.”

If this isn’t how America’s best-known licensor, the famously demanding Martha Stewart, might do business, so be it. Kathy Ireland sells more product—some $2 billion at retail—and she’s worth more, too. If Martha Stewart represents WASP perfection (and those who aspire to it), then Kathy Ireland rules flyover country (and those content to stay there), bequeathing her taste—and/or slapping her name—onto more than 15,000 products, few of which jibe with the image most people have of her.

This swimsuit model doesn’t sell swimsuits, and while many women may still associate her name with a clothing line at Kmart, she barely sells clothes anymore, either. The bulk of her success comes instead from the kind of stuff that has likely never seen a celebrity’s name adorning it: Ceiling fans, flooring, mattresses. And above all there’s furniture: Desks, end tables, media centres, beds, ottomans and bookcases. There are area rugs, carpets and headboards. And lots and lots of windows. One of the biggest pieces of the Kathy Ireland empire is her name-sake vinyl and plastic replacement windows, which purportedly insulate heat inexpensively; a retail outfit called Window World moves $400 million of them a year.

Inside Kathy Ireland's iconic Sports Illustrated cover, new novel 'Fashion Jungle'

Behind the curtain of 'the greatest Sports Illustrated Swimsuit cover of all time' and Ireland's new book

Kathy Ireland on going from supermodel to super mogul

‘Fashion Jungle’ author Kathy Ireland discusses the launch of her new book, the impact of tariffs on business and her experience as a supermodel.
It’s been more than three decades since supermodel Kathy Ireland graced “the greatest Sports Illustrated swimsuit cover of all time." But the business mogul hasn’t slowed a bit.
As a model, Ireland appeared on magazine covers in the 1980s and 1990s that included Vogue, Cosmopolitan and Sports Illustrated. In 1993, she created brand marketing company Kathy Ireland Worldwide, which led to her being one of the richest self-made women in the world.
Now, she’s out with her first novel called "Fashion Jungle," based on true events from her storied career in the modeling industry. The entrepreneur told FOX Business' Maria Bartiromo that “hard work, sweat equity” and a “great team” with a “passion for what we do” helped her completely turn her path from “supermodel to super mogul” and she’s just getting started.
Ireland, who has appeared on the cover of Sports Illustrated three times, said her iconic 1989 cover was a good experience because the editor of the magazine at the time, Julie Campbell, was an “amazing woman” and a “strong business leader.” Although most of her modeling experience is from 40 years ago, she said, "Fashion Jungle" is not only a “thriller” and a “romance,” but it’s also a “cautionary tale of some gnarly things that go into exploitation.”

 

“I watched [Campbell] navigate a world that was really dominated… by men, and she fought for the integrity of her brand,” Ireland explained.
SUZANNE SOMERS: THE SECRET TO STAYING FOREVER YOUNG
However, Ireland said she actually never planned to tell these stories. It wasn’t until she was introduced to New York Times bestselling author Rachel Van Dyken that she began penning the novel.
“I started sharing stories, Rachel started crying. I just became angry,” she said. "It's like, you know what? There’s stories that need to be told. And she was able to weave it into a fun, thrilling, entertaining novel.”

 

Kathy Ireland speaks onstage during The Daily Front Row's 7th annual Fashion Media Awards on Sept. 5, 2019, in New York City. (Brian Ach/Getty Images for Daily Front Row, Inc.)
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Ireland described the modeling industry as a “tough business,” but being disciplined has never been part of her vocabulary. “Perfection was never an adjective… that ever fit me,” she said, and she added that “I tend to be rebellious at times so it didn’t always work for me.” There were times where she even walked off jobs, she said. But the entire time she worked as a model, she said she knew it was only temporary and she was “trying and failing at many businesses along the way.”
Beyond modeling, business and now author, philanthropic work has also played a role in Ireland’s life. She serves as the International Youth Chair for the National Pediatric Children’s Foundation and an ambassador for the Elizabeth Taylor AIDS Foundation, NFL Players, Inc. Board and the WNBPA’s Board of Advocates.







     
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